I'm not with Laminar Research, just a fellow simmer in the UK, but the USB key you refer to does not include a full, working copy of X-Plane. The full version of X-Plane must be purchased on discs or via digital download in order to view global scenery and access the simulation’s full features.
Before using this USB key, you will also need to download and install the HASP USB Key drivers.
Furthermore, these USB keys only apply to the following:-
1. X-Plane 10 Home Use
2. X-Plane 10 Professional Use
3. X-Plane 11 Professional Use
If you require any further information, please click on this link:- https://www.x-plane.com/product/x-plane-10-home-use-usb-key/