I downloaded from your link five times. Unpack the zip and I get the same screens over and over.
Won't say it is not my fault, but in 9 years of DLs for XP, I feel I know what buttons to push when.
I do have XP 10 installed. I am going to try this on a computer that has never DL'd anything from XP.
I have a friend who has tried for a week now and cannot get the demo for XP10 and he has never DL'd it before. I have been trying to help him. He gets the same thing. I even sent him an old Installer dated from July 7th, 2016 and it does the same thing also.